Our Story


 Located in Rosa Center, Playa Paraiso, Tenerife

Diamonds n Diamonds is a leading, path-breaking premier jewelry and watch boutique located in the south of Tenerife.

Our Establishment was founded over 18 Years ago, and focused primarily on 100 % client Satisfaction - our ultimate mission.


We offer a diverse, wide and unique selection of jewelry and watches, leaving you spellbound. We go above and beyond to make sure we have pieces to meet every client's individual needs.

Passersby are often mesmerized by the pieces in our displays, and we are more than happy to help them with their requests. 

We spend time ensuring the pieces we carry are created, nurtured and produced with the utmost care and distinction, with the costumer in mind.

If we don't have it in Store, our experts are more than happy to assist with designing, detailing and creating a piece that speaks to you and meets all your needs. Their ongoing dedication allowed Diamonds n Diamonds to skyrocket to the top and stay there. We are passionate about the pieces we create with our clients and our beliefs and ideals are encapsulated in each item.

In addition, we are official distributors of numerous Swiss watch brands, to suit all your tastes and needs.

Our wide range of gold, steel, leather men's and women's watches will captivate you.

All our watches carry international warranties.


Why our store?

#1 on Trip Advisor

We're consistently rated as one of the top jewelry and watch establishments in Tenerife!

What we believe

We want to be there to help you create memories and celebrate every occasion. Our mission is to ensure that our costumers come and leave happy and completely satisfied. We are committed to providing the best service we can in every situation no matter what.

In line with our mission, we strive to address every query, provide additional information, and ensure that your request is perfectly met. Our Services will always exceed your expectations.

We aim to increase our business by word of mouth: we are convinced that every satisfied costumer can recommend Diamonds n Diamonds to their friends and family. We appreciate every positive review. 


Open 7 days a week

We're open Monday-Sunday, so come in and shop at your own leisure!


Our location in CC San Miguel, Costa Adeje, Tenerife